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Qualita Oro is the first Lavazza blend, created in 1956 by Luigi Lavazza in his small roasting workshop in Turin. The secret recipe has been passed down from father to son, maintaining the same high-quality profile for over 60 years, right up to the present day. The most prized Arabica varieties are grown in fertile mountainous areas reaching altitudes of 2,000 meters, before being blended to create a coffee full of character and personality."
Qualita Oro is the first Lavazza blend, created in 1956 by Luigi Lavazza in his small roasting workshop in Turin. The secret recipe has been passed down from father to son, maintaining the same high-quality profile for over 60 years, right up to the present day. The most prized Arabica varieties are grown in fertile mountainous areas reaching altitudes of 2,000 meters, before being blended to create a coffee full of character and personality."
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