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Blonde or brown hair with highlights, blonde, bleached, or white hair can suffer from unwanted yellow and orange tones. Purple is the opposite color of yellow/orange. The special formula of Color-Vive Purple Shampoo contains purple pigment that neutralizes unwanted yellow and orange tones while cleansing the hair. Enriched with UV filters, it protects the color.
Blonde or brown hair with highlights, blonde, bleached, or white hair can suffer from unwanted yellow and orange tones. Purple is the opposite color of yellow/orange. The special formula of Color-Vive Purple Shampoo contains purple pigment that neutralizes unwanted yellow and orange tones while cleansing the hair. Enriched with UV filters, it protects the color.
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