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RED BULL GIVES YOU WINGS. Inspired by Far Eastern drinks, Dietrich Mateschitz founded Red Bull in the mid-1980s. He creates a new product and a unique marketing concept, and launches Red Bull Energy Drink on 1 April 1987 in Austria. A new product category - Energy Drinks - was born.
RED BULL GIVES YOU WINGS. Inspired by Far Eastern drinks, Dietrich Mateschitz founded Red Bull in the mid-1980s. He creates a new product and a unique marketing concept, and launches Red Bull Energy Drink on 1 April 1987 in Austria. A new product category - Energy Drinks - was born.
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