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Red Bull Energy Drink, Sugarfree 250ml RED BULL GIVES YOU FOOD. Inspired by Far Eastern drinks, Dietrich Mateschitz founded Red Bull in the mid-1980s. He creates a new product and a unique marketing concept, and launches Red Bull Energy Drink on April 1, 1987, in Austria. A new product category - Energy Drinks - was born.
Red Bull Energy Drink, Sugarfree 250ml RED BULL GIVES YOU FOOD. Inspired by Far Eastern drinks, Dietrich Mateschitz founded Red Bull in the mid-1980s. He creates a new product and a unique marketing concept, and launches Red Bull Energy Drink on April 1, 1987, in Austria. A new product category - Energy Drinks - was born.
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